MY WORK
A curated collection of content, campaigns, and visuals I’ve created across branding, social media, and storytelling. Each project reflects my passion for strategy, style, and connecting with audiences in meaningful ways.
Female Rappers Stream Big—but Win Small:
A Look Into Gender Gaps in the Music Industry
This data story explores gender disparities in the rap industry, specifically focusing on the recognition and success of female rappers compared to their male counterparts. Using a dataset compiled from top-charting male and female artists, we analyzed key metrics like streaming numbers, award counts, collaboration frequency, and recent performances. Our group discovered that although female rappers often receive more monthly listeners than male rappers, they fall behind significantly in the number of awards received and total songs released. This project was created for JMC 309 and combines data analysis, visual storytelling, and industry context to present a deeper look at the challenges and progress of women in hip-hop.
Behind the Beats: How We Built Our Data Story on Women in Rap and Industry Recognition
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Our data story, Women in Rap: Facing Gender Barriers and a Lack of Award Recognition, investigates the gap between male and female rappers in terms of streaming success, award recognition, and industry presence. This page explains how we created the story, step-by-step, following the full data lifecycle—from sourcing our dataset to delivering our final story through visuals and narrative.
Script for Slideshow Presentation: Narrating Gender Inequality in Rap
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This script was created to accompany our Women in Rap data story slideshow. It follows the structure of the presentation, offering clear narration for each slide and guiding the audience through our key insights. The script uses simple, broadcast-style language to explain the data and highlight gender disparities in the rap industry. All group members contributed to writing and editing the script to ensure it aligned with our visuals and told a compelling, easy-to-follow story.
